Experience

35+ years. 50+ engagements. Always learning.

My track record proves I'm a guide — not my qualifications. Here's where I've been and what I've done.

Per Beining seated calmly in front of a large dark mural
35+
Years in team development
50+
Engagements & projects
1500+
People trained

The full timeline

Every engagement since 1991

Filter by what you're looking for — or scroll the whole story.

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Showing all 42 engagements

2026

Jan 2026 – now

AI agents in practice

AI Product Manager & AI Coach, XPand ApS

I'm not an AI expert. That's the point. I started from scratch and have built 25+ real AI projects in six months — working daily with AI agents, hands-on at the keyboard and in dialogues about strategic AI direction. Highlights: a GDPR-first software platform built as AI Product Manager for a team of 5 AI agents (1,473 commits in 10 weeks, without writing code myself) · 3 AI Bootcamps 'From Confused to Confident' for non-developers · automating my own business workflows — and this bilingual website, built with Claude Code.

AI Training
2025

Nov – Dec 2025

Daily December Sparks 2025

Facilitator & Series Creator

Created and hosted 31 episodes of a daily live online meetup featuring Agile, strategy, and leadership thought leaders. Brought together speakers like Woody Zuill, Barry Overeem, Zuzi Šochová, Morten Elvang, and many more—convincing them to share an hour of their time for free.

Personal Development Facilitation Online Events

Feb – Oct 2025

DFDS

FaST Facilitator & Scrum Master

Introduced FaST Agile to development teams and Product Owners. Served as Scrum Master for 2 teams while coaching a third. Over time, the planning events became self-facilitated and self-managed by team members—exactly how it should be.

FaST Agile Scrum Master Azure DevOps

Jan – Jun 2025

Grundfos

Agile Coach – UX Department

Supported a UX department of designers, project leads, and information architects. Ran department meetings, facilitated workshops, and helped optimize collaboration with other parts of the organization. Left behind a "State of Agile Nation" roadmap for the next 12 months.

Agile Coaching UX Teams Jira Miro
2024

Nov – Dec 2024

Daily December Sparks 2024

Facilitator & Series Creator

The first edition of Daily December Sparks. 31 episodes featuring thought leaders like Joshua Kerievsky (Modern Agile), Woody Zuill, Jason Little (Lean Change Management), Lili David (Sociocracy 3.0), Caitlin Walker (Clean Language), and Olaf Lewitz. Co-created with Kitty Iding.

Online Events Community Building Miro

Apr – Aug 2024

GN Store Nord

FaST Facilitator & Scrum Master

Introduced FaST Agile to an infrastructure team working in Scrum cadence under SAFe. Conducted 1:1 interviews with all team members, focused on team dynamics, and helped them reach a performing state. Started and facilitated a Scrum Master Guild for experience sharing.

FaST Agile SAFe Team Development

Jan – Jun 2024

XPand Online Courses

Course Developer & Facilitator

Developed and delivered online courses including "my2024 Journey" (finding your purpose), FaST Agile training (co-created with Quinton Quartel), and "Tangible Team Collaboration" (co-created with Woody Zuill). Participants from Europe and USA.

Training FaST Agile Personal Development
2023

Sep – Dec 2023

Sundhed.dk

Scrum Master

Interim Scrum Master for 3 portal teams. Focused on team dynamics and getting teams to a performing state. Worked onsite, online, and hybrid—facilitated all Scrum events and helped teams stay focused on delivering what was planned.

Scrum Master Azure DevOps Healthcare

Feb – May 2023

Ascendis Pharma

Agile Coach & Team Developer

Introduced Agile to a security department using flow-based methods (not Scrum). Conducted 1:1 interviews, developed recommendations based on findings, and provided sparring with leadership on Agile ways of working.

Agile Coaching Flow-based Pharma

Jan – Sep 2023

Alka Forsikring / Tryg Group

Agile Coach & Scrum Master

Scrum Master for the homepage & self-service team. Coached the Scrum Master CoP and Product Owner CoP. Initiated cross-team portfolio coordination meetings. Delivered Facilitation and Graphical Facilitation courses. Introduced Big Picture, Small Picture, and Discovery Trees.

Scrum Master Portfolio Management Insurance
2022

Sep 2022

UniWise

Agile Coach & Trainer

Agile introduction, leadership sparring, and workshops with multiple teams and team leaders. Helped the organization find their Agile footing.

Agile Coaching Training

Jun – Dec 2022

Alm. Brand Group

Agile Coach & Scrum Master

Supported the Line Manager for all Scrum Masters. Facilitated SM Chapter meetings and UX Chapter meetings. Trained 30 Scrum Masters and Product Owners on "4 perspectives on your Backlog" for Big Room Planning. Served as interim Scrum Master during parental leave.

Agile Coaching Chapter Development PI Planning

Oct 2021 – Jun 2022

Codan

Agile Coach, Scrum Master & Trainer

Facilitated Scrum Master CoP meetings, coached SMs and POs individually. Supported organizational Agile changes. Delivered multiple courses including User Stories, working with dysfunctional teams, conflict handling for Scrum Masters, and coaching toolbox.

Agile Coaching Training Insurance
2021

Sep 2021 – Apr 2022

LB Forsikring

Agile Coach & Scrum Master

Scrum Master for the Claims team. Ran the Agile Academy—training Scrum Masters, Product Owners, and others. Participated in and helped optimize Big Room Planning. Delivered PSPO-I certification course and facilitation training.

Scrum Master Training SAFe
2020

Mar 2020 – Sep 2021

Bunker Holding IT

Agile Coach & Scrum Master

Coached 6 Scrum Masters across 8 development teams. Introduced FaST Agile to a group of 18 people over 5 months—this was my first real test of FaST, and it worked brilliantly. Set up the Product Owner Delivery Guild and coordinated portfolio delivery across teams. Led "Agile Journey Retrospectives" with ~80 people in the IT organization.

FaST Agile Portfolio Management Big Room Planning
2019

Nov 2019 – Feb 2020

Cochrane

Agile Coach

Coached the Scrum Master, team, and department lead on continuing their Agile journey. Co-created an Agile approach to annual appraisals based on team focus and organizational strategic goals.

Agile Coaching Healthcare

Oct – Dec 2019

Copydan

Agile Coach

Coached the Scrum Master on team Agile startup, facilitation, and Scrum practices. Mentored the department lead on Agile ways of working.

Agile Coaching Startup Support

Oct 2018 – Mar 2020

YouSee/NuuDay – TVLAB

Agile Coach & Scrum Master

Coached multiple teams/squads and served as Scrum Master for 2 development teams. Facilitated Big Room Planning for a project with 13 teams across 6 departments. Led the Scrum Master Chapter, including 2-day SM education days. Ran Agile Assessments every 6 months for 6 teams.

Scrum Master Big Room Planning Chapter Development
2018

Apr 2018 – May 2019

AP Pension

Agile Coach & Trainer

Delivered 3 rounds of PSM-I certification courses. Provided sparring and mentoring to the person responsible for Agile in the organization. Ran Agile Requirements (User Stories) courses.

Training PSM-I Pension

Mar – Nov 2018

Terma

Agile Coach & Trainer

Coached Scrum Masters across 4 development teams. Conducted 1:1 interviews with team members and transformation team. Set up and facilitated an Agile Transformation Team with backlog, delegation poker, and metrics. Delivered Agile introduction and partnership workshops.

Agile Transformation Defense Coaching
2017

Mar 2017 – Feb 2020

Coloplast

Agile Coach & Trainer

Coached 5 different Scrum Masters over the period. Set up and documented Jira for all teams. Facilitated project workshops and RASCI sessions. Delivered training in Scrum Master, Agile Requirements, Kanban, and Product Owner courses.

Agile Coaching Jira Medical Devices

Sep 2016 – Aug 2017

GroupM

Agile Coach

Coached Scrum Masters across 4 development teams. Set up Product Owner Forum as a Community of Practice. Conducted Agile Assessment for 3 teams. Created portfolio overview of all projects and teams. Set up and facilitated an Agile Transformation Team.

Agile Coaching Portfolio Management Media
2016

Jun 2016 – Nov 2017

ATP

Agile Coach & Trainer

Coached Scrum Masters on 3 teams. Helped establish a Product Backlog for a 100+ million DKK project using User Stories across 13 levels. Conducted Agile Assessments and developed a Team Coaching concept for internal coaches. Delivered PSM-I certification course.

Agile Coaching Large Programs Public Sector

Oct 2015 – May 2017

BRF Kredit

Agile Coach, Scrum Master & Trainer

Coached 12 development teams. Led the planning and execution of splitting a 30-person department into Agile teams. Team kickoffs on 10 teams. Ran bi-annual Agile Assessments for 6 teams. Delivered training in Scrum Master, Product Owner, User Story Mapping, and Graphical Facilitation.

Agile Transformation Team Formation Finance
2015

Feb – Dec 2015

Bluegarden

Agile Coach & Scrum Master

Scrum Master for 2 Danish development teams. Coached 5 teams on Scrum practices. Facilitated Scrum Master forum. Conducted Agile Assessment for 5 teams. Delivered workshops on User Stories, PSM-I preparation, and requirements handling.

Scrum Master HR Tech TFS
2014

Jan 2014 – Mar 2015

Alm. Brand

Agile Coach & Trainer

Introduced Agile and Scrum to 150 people across 10 groups. Mentored the Agile transformation. Provided PMO sparring and supported leaders and project managers. Delivered Product Owner courses and various workshops.

Agile Transformation Training Insurance

Oct 2014 – Dec 2014

Nemlig.com

Agile Coach & Requirements Expert

Delivered Agile introduction and requirements training. Coached Product Owners. Set up and configured Jira for teams and portfolio management.

Agile Coaching Jira E-commerce

Nov 2013 – Jan 2015

Oticon / DGS Denmark

Agile Coach, Scrum Master & Trainer

Scrum Master for a distributed Indian/Danish team. Coached 3 teams on Scrum practices including online Planning Poker. Implemented SAFe-inspired framework. Created online e-learning modules about Agile. Delivered PSM-I and PSPO-I certification courses.

Distributed Teams SAFe Medical Devices

Nov 2013 – Apr 2015

Firebrand

Scrum Master Trainer

Delivered PSM-I certification courses across Europe: 4 courses in Sweden, 10 courses in Holland, and 4 courses in England. Developed and optimized training materials.

Training PSM-I International
2013

Feb 2013 – Mar 2014

Nordea

Agile Coach

Coached multiple teams including Nordea Mortgage, Nordea Private Netbank, and Nordea Credit Household. Part of the start of Nordea's Agile journey across Denmark, Norway, and Sweden.

Agile Coaching Banking Transformation
2012

Jun 2012 – Mar 2013

KMD

Project Manager & Agile Coach

End-to-end Project Manager and Agile Coach for the DSS area. Implemented Scrum methodology and coached handover to internal resources. Monthly reporting to portfolio board. Requirements specification and business prioritization facilitation.

Project Management Agile Coaching Public Sector
2009

2009 – Feb 2012

Call me / Telia-Sonera Danmark

Development Manager, Scrum Master, Project Manager & Agile Lead

Interim Development Manager for 8-person team across 3 platforms (Siebel, Java, PowerBuilder). Implemented Scrum including handling daily support and critical ops issues. Used Jira with Greenhopper. Project lead for billing system replacement program.

Development Management Scrum Telecom
2008

2008 – 2009

Søndagsavisen / OFiR

Project Manager / Scrum Master

Project management for upgrading the job portal platform. Successfully implemented Scrum for a 20-person team including developers, testers, product chiefs, and a Ukrainian offshore team. Agile approach used for both development and business implementation.

Project Management Scrum Media
2007

2007 – 2008

SDC (Skandinavisk Data Center)

Project Manager

Project management for security-focused development and implementation projects. Developed security component for Portalbank with hardware key binding. Rolled out to 350,000 customers across 65 Danish financial institutions.

Project Management Security Banking
2005

Jun 2005 – Dec 2006

Maersk Sealand – Project Office

Project Manager & Consultant

Project manager for migration project. Conducted project reviews. PMO work on method, process, and project model improvement. Training in Denmark, England, and USA. Standardized systems and processes for requirements and release management across 12 departments affecting 1000+ people.

Project Management PMO PRINCE2
2004

Jan 2004 – May 2005

TDC Services IT

Project Manager

Project management for portal applications. Business development and vendor management. Agile method adaptation (XP and Scrum) within TDC's project model. Scope: 35,000 hours.

Project Management Agile Telecom
2001

Apr 2001 – Dec 2003

Maersk Sealand

Technical Manager & Project Manager

Total technical responsibility for delivered internet applications. Vendor management, requirements specification, capacity planning, delivery review, legacy system integration, facility management vendor selection, and business case development.

Technical Management Requirements Shipping

Jan – Apr 2001

DixaNet (formerly DaisyNet)

Development Manager

Built a development department using Agile/XP practices. Project manager for portal project. Responsible for recruitment and personnel.

Development Management XP Startup
1997

Nov 1997 – Dec 2000

Networkers / Framfab

Development Manager, Senior Developer

Company grew from 24 to 300 people during this period. Roles ranged from developer to development manager. First encounter with Agile through Kent Beck's XP (eXtreme Programming). Clients included Nike (European HQ), Kelloggs, Deloitte & Touche, Novo Nordisk, GN Danavox, Coca-Cola, Bella Center, Unibank, IKEA, Dansk Tipstjeneste, and many more.

XP Web Development Agency

Jan – Nov 1997

Dannet A/S

Developer

Developer with sub-project lead responsibilities. Gained in-depth knowledge of EDI. Worked on corporate websites and systems for Tele Danmark and Amgros.

Development EDI Power Builder
1994

1994 – 1997

Copenhagen Business School

Various IT & Teaching Roles

Various positions in IT and project management while studying. Developed note and course material system ("Project Dive"). Exercise class instructor for the Systems & System Development course.

Teaching Development University
1991

1991 – 1993

Den Kongelige Livgarde (The Royal Life Guards)

Developer & Support

Systems for personnel management in the Royal Life Guards. dBase III/Clipper, Pascal, and 10net.

Development Support

That's the full list — every professional engagement since 1991. Want the details behind any of them? Just ask me.

Could your team be the next chapter?

Every entry on this list began with a conversation. Let's have one — no pitch, just an honest look at where your team is.

Get in touch
Per Beining seated on a chair in a Copenhagen street, hands folded, ready to listen